Boston — Effective Jan. 22, 2019, G. Scott Uzzell will become president & CEO of Converse, Inc., according to parent company NIKE, Inc. Uzzell comes to Converse from The Coca-Cola Company where he most recently served as president, venturing & emerging brands group (VEB).
“Scott’s unique blend of experience driving both strategic business growth and strong brand development is well-suited to help unlock the full potential of the Converse Brand and lead its next phase of growth globally,” says Michael Spillane, president, categories and product, NIKE, Inc.
Uzzell will report directly to Spillane. He replaces Davide Grasso, who has decided to retire at the end of this calendar year.
Converse Inc., based in Boston, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse product is sold globally by retailers in over 160 countries and through 92 company-owned retail locations in the U.S.
NIKE, Inc., based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiary brands include Converse and Hurley. For more information, visit http://investors.nike.com.
SOURCE: NIKE, Inc.